Fredolin P. Aguinaldo
Marketing Strategies
When
you visit a new place, you are probably thinking of many things: The great
restaurant, the beach, the lush mountain trails, the parade, and other outdoor
activities. However, there is so much more to see and visit.
In
fact, one of the greatest things to do about the place is to find and bring your
client to the absolute gorgeous street Art: the colorful murals. There’s “The
Colors of the Stobosa Mural” painted beautifully at the cliffside of a
mountain or the lion sculpture with “Welcome to Baguio” scripted on the foot of
the statue as an example of instagrammable murals, but the list doesn’t stop
there. With so much street art on what seems like almost every corner, your client will likely need a full day to explore the community has to offer.
You
can also design and make your own "Artistic Media Moment or Selfie-wall" or
convert your pool machine shed into instagrammable murals if any. Overall, you
should bookmark this list, then grab your phone and advise your client to dress
in their most insta-worthy outfit, and head out there.
Art
defines the local culture and it makes a destination more interesting, the
reason why tourist frequents museums. From the paintings to the sculptures, to
the real stories behind their work of art, museums tell a story or two about
the culture of the region and the country in particular. I must confess, the
best experience I had in Baguio was when I finally saw the local artist display
at “The BenCab museum” in person for they say that Art is the journey of a free
soul. Snap a photo for your client and tell them to bring brochures to know the
different Art story that lies behind them.
Show
appreciation to your client who booked your place by offering a "House Guest Welcome Basket" upon arrival. The hand-picked gift basket should be carefully chosen among the
best delicacies offered in the locality. After all, they travel far to reach your
place and it is only fitting to offer them the luxury of taste on some energy
booster food and locally brewed drinks to quince thirst.
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| Credit to the photo owner |
Your tour operator should bring your client to visit your community production
facility the like of “The Silver Jewelry Maker”, they will surely have the
chance to interact with these creative people behind the making processes of
their product and bring some ideas on how the product being made and might as
well, buy their produce.
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| Credit to the photo owner |
Likewise,
they might also bring your client to eat at a local restaurant in order to
savor their delicacy. At nighttime, you might as well bring your local grill
master to display their technique with your client in your yards barbeque area
as part of their experiences living in your property.
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| Credit to the photo owner |
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| Credit to the photo owner |
Meanwhile,
the certifications of a senior citizen in the Cordillera to become a tourist guide
by the Department of Tourism is admirable. The locals knew the history and
traditions that are important to the community so that we don’t lose the same. The
region is set to boost the tourism industry and their participation in the
eco-tourism set sight that they will become social entrepreneurs on their own
right. This project is highly recommended and to be emulated into your own
community as well.
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| Credit to the photo owner |
Tourism
is an important sector for the Philippine economy. Today, the travel and tourism
industry expected around 5M tourist arrival until December-end. The statistic
contributed to 14% to the country’s GDP
For continuation, click below Image for Ela-G Management Strategies (Part 3)
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